The biggest match on earth, played outside New York. The winner comes from France/Spain vs England/Argentina. The shirt: US soccer jersey sales are already running roughly 1400% ahead of last year; the final decides which shirt owns the next four years.

Spa race day lands on the same Sunday as the World Cup final, a brutal slot for the calendar's most-loved classic circuit. The shirt: Spa weekend is peak team-kit season; classic-circuit merch travels better than any flyaway race.